When it comes to agencies, one size doesn't fit all. Leaders of agencies of all sizes focus on creating great work, developing new business, building brands, leveraging emerging technologies and nurturing client relationships. But leaders of small and mid-sized agencies face challenges that are unique to them – and often vastly different from those of their larger competitors.
Small agency leaders are tasked with managing their own businesses; hands-on talent development; keeping up with marketplace and regulatory changes; and determining when/if it's time to sell given the climate of consolidation.
The Ad Age Small Agency Conference and Awards, which will be held July 29 and 30 in Boston, tackles the challenges and opportunities specific to thriving in small-agency life. Experts will delve deep into critical, top-of-mind issues, offering insights into the M&A landscape; retaining epic cultures as you grow; winning business now; and legal trends and changes for 2015 and 2016. Brand leaders from Big Lots, Hershey, and Cape Cod Chips, along with their agency partners, will showcase their latest campaigns and give an insider's look at how they were developed and what technology helped them get there.
Small agencies are different -- and so is the Ad Age Small Agency Conference. With more than 300 attendees each year -- many of them repeat participants -- it's the most valuable conference and networking event of the year for small agency leaders, creatives and partners.