Samsung North America has named Marc Mathieu, former number two marketer at Unilever, as its new U.S. chief marketing officer and former CAA Marketing co-CCO Jesse Coulter as U.S. chief creative officer, a newly created position.
Their appointments mark the opening of the brand's new Global Marketing Center of Excellence, to be based in New York.
Mr. Mathieu had been in talks with the brand about a marketing post for a few months, and Ad Age confirmed earlier this month that he had joined the company. He will be overseeing all marketing for the company's lines of business, spanning telecommunications, home entertainment and home appliances. He will also oversee the Global Marketing Center of Excellence, which will be an incubator for marketing innovation and the headquarters of Samsung's U.S. creative, digital, content services and brand marketing teams.
Mr. Mathieu most recently was the senior vice president of global marketing at Unilever and before that was the senior VP-global brand marketing at Coca-Cola.
Mr. Coulter spent nearly a decade at CAA Marketing, the marketing division of Hollywood talent powerhouse CAA. There, he steered celebrated campaigns such as the Cannes Lions Grand Prix-winning "Back to the Start" and "Scarecrow" for Chipotle. Mr. Coulter will report to Mr. Mathieu and will lead all creative initiatives and campaigns -- what the brand dubs "next-generation ideation, strategies and marketing campaigns" for Samsung's North American product portfolio.
Mr. Coulter had announced he would be leaving his post as CAA Marketing co-chief creative officer in March but had not made a decision on his next steps at the time.