New York American Marketing Association Taps Hall of Fame Inductees

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Shelly Lazarus
Shelly Lazarus
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The New York American Marketing Association on Tuesday said it will induct four marketers into its Marketing Hall of Fame.

This year's inductees are Shelly Lazarus, chairman emeritus at Ogilvy & Mather; Yvon Chouinard, founder of Patagonia; Trevor Edwards, president at Nike ; and David Aaker, who serves as vice chairman at Prophet and professor emeritus at the BerkeleyHaas School of Business, University of California.

Inductees will be celebrated at the 2015 Marketing Hall of Fame ceremony on May 21.

"We established the Marketing Hall of Fame as a forum for the marketing community to recognize an extremely select group of our colleagues for the many brilliant ways they have advanced our profession," said Don Sexton, NYAMA president and professor of marketing at Columbia Business School, in a statement.

Ms. Lazarus rose through the ranks at Ogilvy & Mather over the course of four decades, becoming the company's worldwide CEO in 1996 and chairman in 1997. Under her leadership the agency attracted some of the world's largest brands such as American Express, BP, Coca-Cola, IBM and Unilever.

Mr. Chouinard is a global leader in natural conservation. The founder of Patagonia launched the brand's "earth tax" to contribute 1% of sales toward environmental protection. The company also embraced organic cotton and introduced fleece clothing made from recycled polyester under his watch. Mr. Chouinard's conservation efforts reach beyond Patagonia as well. He helped co-found the Fair Labor Association.

Mr. Edwards, a former Wall Street banker, has led some of Nike's biggest breakthroughs since he joined the company in 1992. The London native, who grew up in Jamaica, joined Nike in 1992 and led the brand's digital transformation, steering the introduction of Nike+.

Mr. Aaker has published more than 100 articles and 17 books, covering his work to define brand equity and detail ways to build and manage brands. His books have sold more than one million copies and have been translated into 18 languages.

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