New York Times VR Experience 'The Displaced' Takes Top Prize at AICP Next

Project From VRSE.works Illustrates Trials of Child Refugees

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Last night, The New York Times' virtual reality experience "The Displaced" earned "The Most Next Award," the top honor at the Association of Independent Commercial Producers' annual AICP Next Awards, held at the New School's Tishman Auditorium in New York City.

Through the eyes of three young refugees, "The Displaced" illustrates how war has removed 30 million children from their homes. It was directed by Imraan Ismail and Ben C. Solomon and produced by VRSE.works.

The AICP Next Awards honors work in the following categories: integrated campaign, web/viral film, mobile, product integratin, experiential, website/microsite, cause marketing and social.

Other honoress in the Virtual Reality category were the Clinton Global Initiative's "Inside Impact: East Africa," created by Matter Unlimited and produced out of Felix & Paul Studios, in association with M ss ng p ecs as well as 20th Century Fox's "The Martian Experience," created out of Cohn & Wolfe and produced out of Fox Innovationn Lab and The Virtual Reality.

Multiple award winners included the Ad Council for its viral hit "Love Has No Labels" out of R/GA, which earned both Next Viral/Web Film and Next Cause Marketing.

The Ad Council also earned a Next Social award and Next Cause Marketing honor for "I Am a Witness" via Goodby Silverstein & Partners and produced out of Moonbot Studios.

S7 Airlines' OK Go Video for "Upside Down & Inside Out," created out of Tutkovbudkov, was a double honoree. Directed by the band's frontman Damian Kulash and his sister Trish Sie out of Bob Industries, it earned both Next Viral/Web Film and Next Branded Content.

Fast food also earned the spotlight for innovations like Taco Bell's new website, Ta.co, created out of Deutsch L.A., and Domino's Emoji Ordering, out of Crispin Porter & Bogusky, which had earned the Titanium Grand Prix at Cannes last year.

The Next winners are unveiled ahead of the AICP's flagship event, the AICP Show, to be held Thursday night at the Museum of Modern Art in New York.

See the full AICP Next winners list below.

Next Viral/Web Film

S7 Airlines/OKGO "Upside Down & Inside Out"
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov

The Ad Council "Love Has No Labels"
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA

Next Branded Content

Old Spice "Make A Smellmitment"
Production Company: MJZ
Advertising Agency: Wieden & Kennedy

S7 Airlines/OKGO "Upside Down & Inside Out"
Production/Development Company: Bob Industries
Advertising Agency: Tutkovbudkov

Next Virtual Reality

Twentieth Century Fox Home Entertainment "The Martian VR Experience"
Production/Development Companies: Fox Innovation Lab, The Virtual Reality Company
Advertising Agency: Cohn & Wolfe

The New York Times "The Displaced"
Production/Development Company: Vrse.works
Advertising Agency: The New York Times

Clinton Global Initiative "Inside Impact: East Africa"
Production/Development Companies: Felix & Paul Studios in association with m ss ng p eces
Advertising Agency: Matter Unlimited

Next Website

Taco Bell "Ta.co"
Advertising Agency: Deutsch

Google "Lightsaber Escape: A Chrome Experiment"
Production/Development Company: Unit9
Advertising Agency: 72andSunny

Volkswagen Golf R "Unleash Your Rrrr"
Production/Development Company: Steelhead
Advertising Agency: Deutsch

Next Social

Beats By Dre "Straight Outta"
Advertising Agency: R/GA's Hustle

Gap "Spring Is Weird"
Production/Development Company: Prettybird
Advertising Agency: Wieden & Kennedy New York

The Ad Council "I Am A Witness"
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners

Next Mobile

L'Oreal Paris "L'Oreal Make Up Genius"
Production/Development Company/Advertising Agency: McCann Paris

Nike "Pace Station"
Advertising Agency: R/GA

Domino's "Emoji Ordering"
Production/Development Company: Image Brew
Advertising Agency: CP&B

Next Cause Marketing
No Somos Delito (We Are Not a Crime) "Holograms For Freedom"
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain

Chicago Ideas "Music Vs. Gun Violence"
Production/Development Company: Cutters
Advertising Agency: Leo Burnett Chicago

The Ad Council "Love Has No Labels"
Production/Development Companies: Persuade Content, Mindride
Advertising Agency: R/GA

The Ad Council "I Am A Witness"
Production/Development Company: Moonbot Studios
Advertising Agency: Goodby Silverstein & Partners

Next Experiential

States United To Prevent Gun Violence "Guns With History"
Production/Development Company: Rival School Picture
Advertising Agency: Grey New York

Art Institute of Chicago "Van Gogh BnB"
Production/Development Company: Ravenswood Studio
Advertising Agency: Leo Burnett Chicago

Microsoft "Survival Billboard"
Production/Development Companies: MRM, Momentum Worldwide
Advertising Agency: McCann London

No Somos Delito (We Are Not a Crime) "Holograms For Freedom"
Production/Development Company: Garlic TV
Advertising Agency: DDB Spain

Next Innovation

Netflix "Netflix Socks"
Production Company/Advertising Agency: Deeplocal

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