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U.S. measured ad spending rose 4.6% in April. Year to date, ad spending is up 5%, in line with recently lowered '06 ad-spending forecasts that range from 4.9% (TNS) to 5.6% ( Universal McCann's Bob Coen).


Easy as Dell? More like hard as Dell. Hewlett-Packard has trounced the direct marketer since NCR's Mark Hurd arrived as CEO in April 2005. HP cut costs and prices, neutralizing Dell's strategic advantage. Last year, HP edged out Dell as the most efficient major tech advertiser; HP spent 1.3% of revenue on ads, below Dell's 1.4%. Dell July 21 plunged to its lowest level since '01 after it warned of weaker sales and profits.

Last week's score

The AdMarket gained despite signs of a slowing economy. Microsoft rose on news of a stock buyback; Digitas plunged after it cut sales projections.
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