Since 2009, Ad Age's Small Agency Awards have recognized some of the biggest ideas in advertising created by the smallest agencies. Some of those winning agencies have remained small and fiercely independent; others have grown into major international players.
Who will be named the 2016 Small Agency of the Year? Judging begins shortly and there's still time to enter. Enter here.
Ad Age will announce the winners at the Small Agency Awards Show in Miami, as part of its annual Small Agency Conference.
And due to popular demand, the editors of Advertising Age have been persuaded to keep the Small Agency Awards contest open until May 6 at 11:59 p.m. Enter here.
Independent agencies anywhere in the world with 150 or fewer employees are invited to enter the awards. Marketers are increasingly recognizing the power and creativity of small agencies, but even so, this community's work often goes unrecognized in the big awards shows. We want to ensure that the smart strategies and innovative ideas produced by these smaller shops are getting their due.
Last year's Small Agency of the Year was O'Keefe Reinhard & Paul, while Wongdoody came in second with a Small Agency of the Year Silver award. More about them and all the great shops who took home honors last year can be found here.
Winning a Small Agency Award often helps bring in new business and talent while lifting employee morale.
"Being named Ad Age Small Agency of the Year validated our start-up agency model and approach to being 'agents' for our clients in bringing in the best creative talent from within the agency and outside to deliver original creative work and ideas to our clients," said Nick Paul, president of OKRP.
Bohan Advertising CEO Shari Day said that winning the Silver Small Agency of the Year Culture award in 2015 sparked more new-business requests than ever for the shop.
"It is a seal of approval that justifies to clients why a small agency in a city like Nashville needs to sit at the table," said Ms. Day, Bohan's first female CEO since its foundation in 1990.
"Our new business activity increased and recruiting became a bit easier, but the real benefit was the momentum it created with employees. It was the first great moment for our company," said Andrew O'Dell, CEO & Co-Founder of 2010 Small Agency of the Year Pereira & O'Dell, started by Brazilian ad exec PJ Pereira. The shop has gone on to win three Grand Prix awards in Cannes.
Last year, as the contest has grown increasingly international, Nómades, a shop based in Mexico City and Buenos Aires, took home the gold for Integrated Campaign of the Year for its "Soccer Gentlemen" campaign for Tecate. Mexico City based Arrechedera Claverol took home a silver in the same category. Señores, out of Sao Paulo, Brazil, nabbed a silver in the Pro Bono category and Secret Little Agency from Singapore grabbed one in the b-to-b category. Gravity Road, from London, was the International Small Agency of the Year.
To keep the show accessible, all entry fees are no more than $350. To enter, head here.
In years past, the Small Agency Awards & Conference has been hosted in New Orleans, Denver, Minneapolis, Portland, Ore., Austin, Texas and Boston.
The location was actually proposed by Alberto Padron, the CEO of Miami-based Stinghouse, during a lunch-time "pitch session" at last year's Small Agency Conference in Boston.