Mr. Essex will report to Tribeca Enterprises co-founder Jane Rosenthal, who launched the Tribeca Film Festival in 2002 with Robert De Niro and Craig Hatkoff; Ms. Rosenthal is shifting from CEO to executive chair. Mr. Essex will be responsible for overseeing partnerships, marketing, content strategy, digital strategy and business development, as well as all day-to-day operations, according to a company statement.
Mr. Essex left Droga5 last July after one last romp at Cannes, where, once again, the agency took home multiple honors, including Independent Agency of the Year. Droga5 appeared on Advertising Age's Agency A-List five years in a row through 2015 and was Creativity's 2015 Agency of the Year.
Before joining Droga5, Mr. Essex was a journalist, author and editor who served at titles including The New Yorker, Salon.com and Details.
"From The New Yorker to Droga5," Mr. Essex told Ad Age, "I've had the privilege of working with world-class storytellers. I think of Tribeca as one of the world's premier multi-platform storytelling organizations, and I am thrilled and delighted to be joining this innovative company at a moment when we can tell stories on everything from film to e-games to virtual reality to as-yet-invented canvasses."
The next Tribeca Film Festival is slated for April 13-24. "It is an extraordinary pleasure to be welcoming Andrew as we head into the 15th Tribeca Film Festival," Ms. Rosenthal said in a statement. "Andrew is one of the brightest, most creative minds in the media business. His experience, wit and vision make him uniquely suited to build on Tribeca's accomplishments."
Mr. Essex will oversee a senior management team including Paula Weinstein, exec VP-content and programming; Patty Newburger, exec VP-event strategy and operations; Sandy O'Hearen, chief financial officer; and Karen Lorenzo, general counsel.
In 2014, the Madison Square Garden Company acquired a 50% stake in Tribeca Enterprises.