If you're asshole-averse, I know somewhere you might like to be on July 17 and 18.
Our Ad Age Small Agency Conference this July in Marina del Rey will bring it all: hands-on workshops, panels and speakers who will keep it real about the ups and downs of how to succeed as a small agency. There will also be plenty of fun in the sun, with cocktails, networking, and our amazing awards show highlighting the work of the small agency best. Last year (then in Nashville) had a couple highlights: Life-changing chow at our opening event at Martin's Bar-B-Que Joint and getting to talk to attendees about why the small agency life is full of freedom and free of assholes (I still think about this gem from Bohan's Bridget Deenihan: "I would just say that you cannot be an asshole. ... If you're not a nice person and you're not going to be kind to [other people], it might not be today, it might not be tomorrow, but eventually you will hit the door and we will not miss you.")
If you want the fame and glory (and the attempts to contact your fake founder in hopes of acquiring you) of being one of the Small Agency of the Year award winners, you're in luck: There are still a few days to apply. There, I gave you weekend plans.
We're also getting into the spirit early. So we're hunting for small agency founders to tell their stories about "If I knew then what I know now." What have you learned along the way? Get in touch at email@example.com.
Noble People gets crowned
Crown Media Family Networks—the subsidiary of Hallmark Cards that houses Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama—has chosen indie media agency Noble People as its media agency of record following a review. The agency will, among other tasks, help raise the profile of Crown's new subscription video-on-demand service, Hallmark Movies Now. The client says Noble People showed "tremendous creativity and a strong understanding of our brand and the marketplace."
Terri & Sandy new AOR for The Hartford
When Terri & Sandy first set up shop, one of the agency's first orders of business was getting small business insurance. Now, that insurer, which operates under the brand name The Hartford, has hired the indie agency as its agency of record. The Hartford had previously worked with Rodgers Townsend.
"The company played a pivotal role in allowing us to get off the ground. Years later when they called about working together, it felt like this was meant to be," Terri & Sandy co-founder and co-CEO Terri Meyer said in a statement.
Pinnacle teams up with VaynerMedia
Pinnacle Foods and VaynerMedia are teaming up on what they're calling a "game-changing partnership" across creative, media, strategy, production, digital and social as the food marketer tries to deepen relationships shoppers have with its older and newer brands. Pinnacle is the marketer of legacy brands including Birds Eye, Duncan Hines, Hungry-Man, Vlasic and Wish-Bone and sells newer lines like EVOL, Gardein and Udi's. As part of the deal, one employee from Pinnacle will be embedded in VaynerMedia's New York office and a VaynerMedia employee will be embedded in Pinnacle's New Jersey headquarters. The duo also says it will work on an "ongoing learning curriculum" and do joint business planning.
"Today's announcement is about a new type of agency and client partnership and goes further than the typical relationship that we just don't believe is the way of the future to get the best strategy and creative work in the marketplace," Stephen Chriss, Pinnacle's VP of marketing activation, said in a statement to Ad Age on Thursday, when the partnership was announced. "Critical to this partnership is Pinnacle's direct access to and involvement from VaynerMedia's CEO Gary Vaynerchuk," he added. Meanwhile, speculation is swirling again on Wall Street that Pinnacle could be a takeover target, most likely for Conagra Brands. Activist investor Jana Partners now has a stake in both companies and wants to discuss strategic options with Pinnacle.
The One Club names its first female chair
FCB global chief creative Susan Credle has been named chairwoman of the Board of Directors for The One Club for Creativy, after a vote by club members and the board. She replaces José Molla, founder and chief creative at The Community. He'll officially hand over the reins at The One Show on May 11.
"I joined the advertising industry before portfolio schools existed," Credle said in a statement. "The One Club became my university."
On the move...
McCann Worldgroup announced it has promoted Chris Macdonald to president of advertising and allied agencies, and Nannette Dufour to president of global clients and business leadership. Luca Lindner, who has been president of McCann Worldgroup, is planning to retire in mid-2018 from his full-time role and will remain a consultant to the leadership team.
Laura Luckman Kelber is now managing director, strategy at creative and media agency MERGE. Over more than 20 years in the Chicago market, she has worked with brands like Blue Cross/Blue Shield, Hyatt, HSBC, Sprint, State Farm and McDonalds and spent time at agencies like SapientNitro, EuroRSCG and DDB. Most recently, she worked in strategy at Sandstorm Design.
Joan Creative has slate of new hires. Anibal Casso is now chief strategy officer. Previously, he held positions at Wieden & Kennedy, Droga5 and 72andSunny, working on brands including Old Spice, Google, ESPN, Johnny Walker, P&G, Heineken, MasterCard, General Mills and Sony. Head of Account Management Sarah Collinson was previously a business director at Anomaly New York, where she ran Diageo (including Johnnie Walker, Crown Royal and Captain Morgan) and Google projects. Account Director Steph Thiel joins from Droga5, where she helped lead the Motorola and Chase accounts and oversaw "The Truth is Hard" campaign for the New York Times. Account Supervisor Katie Persichilli comes from Collins and spent four years at Mother New York.
Emma Armstrong is now managing director of iCrossing's New York office. Most recently, she was executive vice president at Grey Group, where she led P&G Haircare. Previously, she worked at British Telecom, as well as at Agency.com and BBDO in addition to Grey, where she worked with clients like E-Trade, Federal Express and GE.
ICF Olson named Chip Knicker its head of digital business. Most recently, Knicker was chief digital officer of We Are Unlimited, Omnicom's dedicated McDonald's shop. Previously, he oversaw Accenture Interactive's North American e-commerce practice and served as vice president and e-commerce lead for Acquity Group.
Contributing: I-Hsien Sherwood, Jessica Wohl