Ad agencies are arguably the most creative part of the business world, and one aspect of their unique culture and identity comes from the spaces in which they operate.
So Ad Age is excited to announce an exclusive new web series -- AgencyDigs -- that takes readers inside the newest, nicest and quirkiest lairs in adland. We'll confess, as we originally envisioned the idea of video tours of agency spaces we borrowed heavily from MTV's "Cribs" series. Of course, agency offices aren't exactly rap star pads, but they are usually telling of the creativity and spirit of their inhabitants.
Why are we doing it? Primarily because we think it's vital to give talent a glimpse into agencies' offices and get a feel for their unique cultures. And for agencies, it's cool to see what the competition is up to.
In a pilot episode, Anne Bologna, general manager of Cramer-Krasselt, New York, takes us through the indie agency's new Big Apple office. At 16,000 square-feet, the space, which is near Union Square in Manhattan and was completed just last September, houses 53 of the shop's 500 total employees. CK is headquartered in Chicago, but also has hubs in Milwaukee and Phoenix.
C-KNew York's bright, light-drenched space was designed by Morris Adjmi Architects and features include a martini bar and client work that serves as art on custom wrap-around walls. The office oversees work for clients like Benjamin Moore, Benihana, Comcast Spotlight.
Ms. Bologna showed off the office dogs, talked about the purpose of the agency's layout, and introduced us to some of its staff, including CEO Peter Krivkovich. There's even a surprise party at the end.
Check it out and let us know what you think.