10 AGENCIES TO PITCH FOR $90 MILLION JERGENS ACCOUNT

Assignment Had Been at Bozell

By Published on .

CINCINNATI (AdAge.com) -- Ten New York-based agencies have been invited to pitch the $90 million account of Kao Corp.'s Andrew Jergens Co., executives familiar with the review said.

The agencies pitching include: independents Kirshenbaum Bond & Partners and Cliff Freeman & Partners; Omnicom Group's Merkley Newman Harty Partners; WPP Group's Berlin Cameron/Red Cell; Havas' Arnold Worldwide; Interpublic Group of Cos.' Avrett Free & Ginsberg and Hill, Holliday, Connors, Cosmopulos; Publicis Groupe-backed Bartle Bogle Hegarty; Publicis' Fallon; and Maxxcom's Margeotes Fertitta & Partners.

Consultant AAR Partners, New York, is conducting the search.

Bozell merger
The review was opened in May. The accounts for several of the company's brands had been at Interpublic's Bozell, New York, but Interpublic merged Bozell into sibling Lowe, New York, shifting the accounts as well. Jergens had cited possible client conflicts with Lowe as a reason to conduct a review.

Jergens spent more than $90 million last year on its namesake brand as well as Biore, Ban, Curel and John Frieda products, according to TNS Media Intelligence/CMR.

Most Popular