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10 COMPETE FOR $60 MILLION UNITED ACCOUNT

Review Is for Airline's Global Loyalty Program

By Published on . 0

CHICAGO (AdAge.com) -- Ten agencies remain in the $50 million to $60 million review for UAL Corp.'s United Airlines' global loyalty program, a United spokeswoman said.

The contenders, narrowed

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from 12, are: Interpublic Group of Cos.' DraftWorldwide, Chicago, and Foote, Cone & Belding Worldwide, New York; Omnicom Group's Rapp Collins Worldwide, Dallas, and DDB Worldwide's Beyond DDB unit, Chicago; WPP Group's Wunderman, Chicago, OgilvyOne Worldwide, New York, and J. Walter Thompson, Detroit; Grey Global Group's Grey Direct, New York; Havas' Brann Worldwide, Wilton, Conn.; and Publicis Groupe's Frankel & Co., Chicago, pitching with Publicis Dialog, San Francisco.

Incumbent Brierley & Partners, Chicago, Dallas and Los Angeles, resigned the account in December, the agency said.

A final decision is expected in December. United is handling the review in-house.

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