SAN FRANCISCO -- The field for the California Lottery's $100 million, four-year advertising contract has been set, with 11 agencies chasing the assignment.
The agencies officially notified the Lottery of their intent to bid on the contract; the deadline for doing so was Nov. 26.
The contenders are: Interpublic Group
of Cos.' Dailey & Associates, West Hollywood, Foote Cone & Belding Worldwide, San Francisco, and McCann-Erickson Worldwide, Los Angeles; Omnicom Group's BBDO
West, San Francisco and Los Angeles, DDB
, Los Angeles (in a joint bid with sibling shops OMD
and Alcone Marketing), and TBWA/Chiat/Day
, San Francisco; WPP Group's J. Walter Thompson with KSL Media, and Young & Rubicam
, San Francisco; Grey Global Group's Grey Worldwide, Los Angeles, and two independent plays, Ground Zero, Los Angeles, and Triple Play, a combined bid of Ruynon Salzman & Einhorn, Sacramento, with Horizon Media
, Los Angeles.
The contest is the Lottery's third attempt to name an agency for its account, the first of which started in 2001. The Lottery will give case studies to the agencies on Dec. 5 with proposals due Dec. 15. Finalists will be notified Jan. 7, with the apparent successful bidder named Feb. 25.