Agencies receiving a request for proposal
Omnicom Group's DDB Worldwide, New York, Element 79 Partners, Chicago, and GSD&M, Austin, Texas; WPP Group's Berlin Cameron/Red Cell, New York; Publicis Groupe's Publicis & Hal Riney, San Francisco, and Bartle Bogle Hegarty, New York; and independent shop Cramer-Krasselt, Chicago, received the RFP as well.
The group was selected following their responses to a request for information, which included a handful of questions on topics such as agency ownership and whether the agency would be willing to open field offices.
Responses to the RFP are due back June 21. A second cut, narrowing the list further to six to eight shops, will be made prior to final presentations scheduled for in mid-July.
AAR Partners, New York, is the consultant conducting the review.