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12 AGENCIES COMPETE FOR MOTT'S JUICE BUSINESS

By Published on .

NEW YORK (AdAge.com) -- Mott's USA, Stanford, Conn., is conducting a review among 12 agencies for its trademark Mott's single-serve apple sauce lines.

The brands include Fruitsations and a new unsweetened Healthy Harvest line, as well as a yet-to-be-unveiled apple juice and its Mauna La'i juices.

The account, estimated at roughly $8 million, has been handled by Moss/Dragoti, New York, which is pitching to retain the business.

Roth Associates, New York, is handling the review, which is expected to be completed within the next few weeks.

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