TOBACCO COMPANY SHUFFLES AGENCY ASSIGNMENTS
G2, OgilvyOne Pick Up Cigarette Brands for British American
141 Worldwide is a roster shop for B&W's parent company, British American Tobacco.
Spending not disclosed
Spending was not disclosed. British American Tobacco spent $51 million in measured media last year, according to TNS Media Intelligence/CMR, the bulk of it on signature brands Pall Mall and Kool.
141, which handles Kool, won a shootout with another BAT roster shop, Grey Global Group's G2, New York, which works on the Lucky Strike brand. WPP's OgilvyOne handles Pall Mall.
In August, B&W tapped Media Kitchen as its media planning and buying firm. Media Kitchen is an arm of Kirshenbaum Bond & Partners, New York.
A national rollout date for Advance Lights is not known, though B&W will market the brand as having "less toxins" than regular cigarettes. The company has spent $63,000 in measured media on Advanced Lights through June of this year in limited test markets.
B&W is based in Louisville, Ky.