180, ARNOLD SPLIT DUNLOP ACCOUNT

U.S., Europe Work Worth $25-$30 Million

By Published on .

Most Popular
LONDON (AdAgeGlobal) -- Goodyear Tire & Rubber Co.'s Dunlop Tires, Akron Ohio, has picked two agencies to handle its U.S. and European advertising business worth between $25 million and $30 million.

Amsterdam-based

Related Stories:
MAJOR TIRE MAKERS LAUNCH AD BLITZ
Effort Follows Wave of Agency Changes
SHOPS PITCH GOODYEAR FOR DUNLOP TIRE ACCOUNT
Ad Spending to Increase Dramatically for Brand
180 actually retains the European portion it picked up from Abbott Mead Vickers last year while Havas Advertising's Arnold Worldwide, Boston, gets the U.S. account from Marcus Thomas, Cleveland.

Also pitching for the business was Bcom3 Group's Bartle Bogle Hegarty, London and New York offices.