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$20 MILLION KEYCORP ACCOUNT GOES TO NORTHLICH

Second Recent Win for Ohio Agency

Published on .

CINCINNATI (AdAge.com) -- KeyCorp has awarded its $20 million consumer advertising account to Northlich, Cincinnati.

In addition, the company's $1 million to $2 million institutional ad account was moved to Gerbig Snell Weisheimer, Columbus, effective Jan. 31.

The agencies succeed Interpublic Group of Cos.' Campbell Mithun, Minneapolis, the former agency of record on both accounts.

Key does business as Key Bank in 40 states. The win follows Northlich's December win of the $50 million Ohio Tobacco Prevention and Use Foundation anti-tobacco account.

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