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Whitehall-Robbins to Consolidate Media Planning

By Published on .

NEW YORK (AdAge.com) -- American Home Products' Whitehall-Robins consumer products division is in early discussions about consolidating its estimated $235 million in media planning duties at one agency, a person familiar with the matter said.

The discussions could lead to added planning duties for the prescription drugs marketed by American Home Products' Wyeth division, the person said.

Whitehall markets products such as Advil and Centrum, while Wyeth markets Premarin and Enbrel, among others.

A Whitehall spokesman denied the discussions had taken place.

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