30 SHOPS CHASE HYUNDAI ACCOUNT

$160 Million National Creative Could Expand to Global Work

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NEW YORK (AdAge.com) -- Some 30 agencies have responded to the Hyundai Motor America, Fountain Valley, Calif., review for its $160 million national creative account and the assignment could expand to include the global account, executives familiar with the review said.

Among the agencies

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pitching the account: Kirshenbaum, Bond Partners, New York and San Francisco Ground Zero, Los Angeles; Interpublic Group of Cos.' Suissa Miller, Los Angeles; Siltanen/Keehn, El Segunda, Calif.; former Saturn agency Publicis Hal Riney, San Francisco, a Publicis Groupe unit; and incumbent Cordiant Communications Group's Bates USA West, Irvine, Calif.
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