$35 Million Keycorp Ad Accounts Consolidated

Cramer-Krasselt Gets Work Previously Split Between Northlich and GSW Worldwide

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CHICAGO (AdAge.com) -- KeyCorp has consolidated its $35 million marketing communications account with Chicago independent Cramer-Krasselt, the Cleveland-based financial institution said.
KeyCorp, a Fortune 500 company, is one of the country's largest banking and financial institutions.

The work will involve an “integrated marketing effort for KeyBank that will encompass brand planning to Internet, direct and nontraditional media,” as well as media planning. It had previously been split between Northlich, Cincinnati, and GSW Worldwide, Columbus, Ohio.

Local and direct accounts
KeyCorp’s local and direct marketing work, handled by Cleveland-based Adcom and Burlington, Mass.-based Epsilon, are not affected.

A Fortune 500 company, KeyCorp is one of the country's largest banking and financial services companies. It maintains 947 retail banking branches in 13 states and has other business offices in 31.

Regarding Cramer-Krasselt, KeyBank Chief Marketing Officer Karen Haefling said, “They know this category, understand where we are trying to go and they showed us how our new way of thinking can break the category wide open.”

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