360i's David Berkowitz to Join MRY as CMO

Move Follows Publicis's Merger of MRY With LBi's North American Operations

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David Berkowitz is set to join Publicis Groupe's MRY as its new chief marketing officer, Ad Age has learned. The move comes on the heels of Publicis's decision to merge MRY with LBi's North American operations earlier this year.

Mr. Berkowitz was most recently VP of emerging media at Dentsu's 360i, where he worked for over seven years and helped to diversify the shop's capabilities beyond search.

David Berkowitz
David Berkowitz

"The opportunity to help craft the MRY story is something that proved to be really compelling," said Mr. Berkowitz, who starts on Monday. "It seemed like a great new challenge."

"After seven years at 360i, more than half his career, we totally understand that David wants to start a new chapter in his life," said a 360i spokeswoman. "We will not be replacing his position as emerging media is now immersed in our culture's DNA and the work we're doing for our clients. He's been a true professional working with us on a well-planned transition and we wish him all the best in his next adventure."

In his new role, Mr. Berkowitz will report to MRY CEO Matt Britton and oversee marketing operations and strategy.

The move is a return to a corporate marketing focus for the digital agency vet who has been working directly with clients such as Coca-Cola and Kraft. Before joining 360i, he was the director of marketing at Viewpoint Corporation and iCrossing, according to his LinkedIn profile. Earlier in his career he was the director of media relations at eMarketer.

That experience will come in handy as MRY builds a new brand only months after it absorbed the North American operations of Publicis' LBi.

LBi bought Mr. Youth, the social-media and youth-marketing shop now referred to as MRY, in 2011. The LBi name was dropped in North America following its acquisition by Publicis late last year. The new, larger MRY now houses around 500 employees.

MRY earlier this month announced two other executive moves: the hire of Chief Strategy Officer Ian Chee, most recently at AKQA, and the promotion of Matt Rednor to chief innovation officer.

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