5 BID FOR WHITE HOUSE DRUG OFFICE CAMPAIGN

Ogilvy & Mather Go After Lost Account Again

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WASHINGTON (AdAge.com) -- Five combinations of agency and media buyer teams bid for the White House Office of National Drug Control Policy.

Among them was incumbent WPP Group's Ogilvy & Mather Worldwide, which combined with MindShare.

Other bidders

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for the $150 million-a-year mostly media planning and buying account are Cordiant Communications Group's Bates Worldwide, bidding with Zenith Media; Publicis Groupe's Saatchi Saatchi, also bidding with Zenith Interpublic Group of Cos.' Foote Cone Belding Worldwide, bidding with Initiative Media and Interpublic's McCann-Erickson Worldwide, bidding with Universal McCann.

All five of the groups have ethnic agencies as part of the bids.

The bidding stemmed from Ogilvy's initial problems meeting government accounting standards and subsequent Capitol Hill pressure. Oral presentations for the bids will take place next week.