$50 MILLION IKEA ACCOUNT GOES TO CRISPIN

Beats Out Berlin Cameron, Goodby

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NEW YORK (AdAge.com) -- Ikea, Plymouth Meeting, Pa., has awarded its $50 million advertising account to Crispin, Porter & Bogusky, Miami, people familiar with the review confirmed.

Other participants in the review included WPP Group's Berlin Cameron/Red Cell, New York, and Omnicom Group's Goodby, Silverstein & Partners, San Francisco.

The incumbent,

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Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, which had the account for less than a year, declined to defend when the review was called in November.

Pile and Co., Boston, was the consultant.

The Swedish home furnishing giant, with more than 160 stores in 31 nations, has plans to expand to more than 50 U.S. stores over the next 10 years.

Ikea has a history of innovative and cutting-edge advertising.

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