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7 SHOPS VIE FOR $30 MILLION IKEA ACCOUNT

Follows Split With Incumbent Carmichael Lynch

By Published on .

BOSTON (AdAge.com) -- Ikea has invited seven agencies to pitch its estimated $30 million account.

The Swedish furniture chain will select between WPP Group's Berlin Cameron Partners, New York Publicis Groupe's Fallon Worldwide, Minneapolis; Havas Advertising's Black Rocket Euro RSCG, San Francisco; Omnicom Group's Goodby Silverstein Partners and sibling TBWA/Chiat/Day, both San Francisco independent Kirshenbaum Bond & Partners, New York, and Crispin Porter & Bogusky, Miami, which is partially owned by MDC Communications.

Ikea, which

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$50 MILLION IKEA ACCOUNT GOES INTO REVIEW
Has Been With Carmichael Lynch Only 10 Months
has its U.S. headquarters in Plymouth Meeting, Pa., and Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, parted ways in November after 11 months.

Pile & Company, Boston, is the consultant. Finalists will be selected in January.

The retailers spent $29 million on advertising in $2000, according to Taylor Nelson Sofres' CMR.

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