7 SHOPS VIE FOR $30 MILLION IKEA ACCOUNT

Follows Split With Incumbent Carmichael Lynch

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BOSTON (AdAge.com) -- Ikea has invited seven agencies to pitch its estimated $30 million account.

The Swedish furniture chain will select between WPP Group's Berlin Cameron Partners, New York Publicis Groupe's Fallon Worldwide, Minneapolis; Havas Advertising's Black Rocket Euro RSCG, San Francisco; Omnicom Group's Goodby Silverstein Partners and sibling TBWA/Chiat/Day, both San Francisco independent Kirshenbaum Bond & Partners, New York, and Crispin Porter & Bogusky, Miami, which is partially owned by MDC Communications.

Ikea, which

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has its U.S. headquarters in Plymouth Meeting, Pa., and Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, parted ways in November after 11 months.

Pile & Company, Boston, is the consultant. Finalists will be selected in January.

The retailers spent $29 million on advertising in $2000, according to Taylor Nelson Sofres' CMR.

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