8 AGENCIES VIE FOR $30 MILLION SUV SAFETY CAMPAIGN

Florida Attorney General Leading National Effort

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DETROIT (AdAge.com) -- Eight shops are vying for a onetime, $30-million national sport utility vehicle safety campaign, led by Florida's attorney general's Office.

A spokeswoman for the state said the contenders are: Havas' Euro RSCG Tatham Partners, Chicago; Publicis Groupe's Publicis & Hal Riney, San Francisco, and Bartle Bogle Hegarty, New York; Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston; and four independents -- Wolf Group, New York; Fogarty Klein Monroe, Houston; MARC USA, Pittsburgh; and Cramer-Krasslet, Chicago.

End-of-year decision
The state will start interviewing the

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shops in early December. A decision is expected by the end of the year.

The review is behind schedule. When the review began for a search consultant in the spring, the state said it would name a winning creative and media agency in August and the national campaign would start this fall.

The consultant is Pile & Co., Boston.

The funds for the ad campaign are from a $51 million settlement that Ford Motor Co. agreed to pay after all 50 states sued the for false advertising of its popular Ford Explorer SUV. Florida's attorney general's office led the group. The state said $30 million of the settlement is for the national ad blitz.

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