A.G. EDWARDS RETAINS CARMICHAEL LYNCH

Brokerage Firm Contemplates National Ad Campaign

By Published on .

A correction has been made in this story. See below for details.

NEW YORK (AdAge.com) -- A.G. Edwards, St. Louis, announced it hired Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, as its agency of record.

The agency was selected after a

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review that included Havas' McKinney & Silver, Raleigh, N.C. The brokerage firm did not have an incumbent agency.

Chicago-based consultant Tom Collinger handled the review.

The account's billings have been estimated at $20 million, but A.G. Edwards spent only $1.5 million last year, according to Taylor Nelson Sofres' CMR.

Management said the company looks to develop a marketing plan that may include national advertising. The company now markets its services through referrals and some limited local advertising.

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CORRECTION: An earlier version of this story incorrectly reported that Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., was a finalist. The agency had been in the review, but was cut.

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