×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

A.G. EDWARDS RETAINS CARMICHAEL LYNCH

Brokerage Firm Contemplates National Ad Campaign

By Published on .

A correction has been made in this story. See below for details.

NEW YORK (AdAge.com) -- A.G. Edwards, St. Louis, announced it hired Interpublic Group of Cos.' Carmichael Lynch, Minneapolis, as its agency of record.

The agency was selected after a

Related Stories:
BROKERAGE FIRM A.G. EDWARDS OPENS REVIEW
Five Agencies Chase Advertising Account
review that included Havas' McKinney & Silver, Raleigh, N.C. The brokerage firm did not have an incumbent agency.

Chicago-based consultant Tom Collinger handled the review.

The account's billings have been estimated at $20 million, but A.G. Edwards spent only $1.5 million last year, according to Taylor Nelson Sofres' CMR.

Management said the company looks to develop a marketing plan that may include national advertising. The company now markets its services through referrals and some limited local advertising.

~ ~ ~

CORRECTION: An earlier version of this story incorrectly reported that Omnicom Group's TBWA/Chiat/Day, Playa del Rey, Calif., was a finalist. The agency had been in the review, but was cut.

Most Popular