BOSTON (AdAge.com) -- AARP this week will make a cut in the number of agencies hoping to win its $20 million advertising account, according to executives with knowledge of the review.
Among the 14 contenders
believed to be competing for the account are Interpublic Group of Cos.' Mullen
, Wenham, Mass.; Dallas independent Richards Group; Havas' McKinney & Silver, Raleigh, N.C.; Omnicom Group's BBDO
Worldwide, New York; and GSD&M
, Austin, Texas.
The two or three finalists to be given a strategic assignment will be notified Monday. MatchWorks, New York, is handling the review.
The branding campaign for the senior citizen's advocacy group will include print and TV.
The incumbent, GMMB, part of Omnicom, is not participating.
The agencies could not be reached or declined to comment by press time.