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AARP NARROWS $20 MILLION REVIEW

GSD&M, Mullen Named Finalists for Branding Account

By Published on .

WASHINGTON (AdAge.com) -- AARP today said it narrowed its $20 million review to two finalists, Omnicom Group's GSD&M, Austin, Texas, and Interpublic Group of Cos.' Mullen, Wenham, Mass.

The two agencies

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were picked from among 14 and will each be asked to do a strategic assignment. The branding campaign for the senior citizen's advocacy group will include print and TV.

AARP's current agency, Omnicom's GMMB, earlier dropped out of the review. MatchWorks, New York, is handling the review.

Other agencies in the review included Dallas independent Richards Group; Havas' McKinney & Silver, Raleigh, N.C.; and Omnicom's BBDO Worldwide, New York.

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