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AARP OPENS REVIEW FOR $100 MILLION ACCOUNT

Direct Marketing Work for Health Insurance Program

Published on .

NEW YORK (AdAge.com) -- AARP and UnitedHealth Group's UnitedHealthcare division are reviewing direct marketing agencies to handle the $100 million AARP Supplemental Health Insurance program.

The incumbent, Marsh Affinity Group, Fort Washington, Pa., will participate in the review.

Consultant Matchworks, New York, is handling the review.

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