Ad Age is now accepting submissions for our annual Agency A-List honoring the best shops of the year, regardless of discipline or specialty.
This year's winners will be announced Jan. 26, 2015, and celebrated at the Agency A-List party on March 3 at Marquee in New York City.
We've made it easier than ever to enter with a new online entry system.
In the past, agencies scrambled to build microsites to show us their work, and while we enjoyed looking at them, we know it was a process for you, so this year we have introduced an easy entry system that will let you provide information on your agency and upload exemplary work. That means you don't have to build a microsite or email us anything. It's all about making it easier to welcome the industry into the Agency A-List.
The deadline for completed entries is 11:59 p.m. on Wednesday, Nov. 26. There will be NO extensions. That's four weeks, and you don't have to sweat your entry over Thanksgiving break.
The top honor, Agency of the Year, has gone in recent years to WPP's Grey, MDC Partners' 72andSunny, independent Wieden & Kennedy and Dentsu's McGarryBowen. Nine more shops representing the best in the U.S. will comprise the rest of our new Agency A-List.
And because there are so many on the threshold of the top 10 as well as an explosion of new agencies just opening their doors, we'll highlight 10 Standout Shops and 10 Agencies to Watch.
Additional categories highlighted as part of our annual A-List package will include:
Creativity Innovators. This category, led last last year by BBDO New York, recognizes individual agency offices that delivered the most innovative, forward-thinking ideas of the year. In addition to naming a Creativity Agency of the Year, we'll also select a list celebrating the other most notable creative shops.
An International Agency of the Year. This recognizes an agency's operations in a specific country outside of the U.S. Each international entry should cover one country only, however many offices you have there. If you're entering from Australia, for example, you don't need separate entries from Sydney or Melbourne. Last year's winner was the agency Africa (actually a Brazilian shop), with runner-up honors for the U.K.'s We Are Social and New Zealand's Colenso BBDO.
A Multicultural Agency of the Year. Our winner last year was Omnicom's Alma. Agencies entering the Multicultural category will automatically be considered for the core Agency A-List.
We'll also hold up a Media Agency of the Year and a Business-to-Business Agency of the Year. Media and business-to-business agencies should just enter the main Agency A-List category to be considered for the core A-List as well as special recognition.
And we may reserve the right to bestow a few additional honors, including an agency Executive of the Year. Past honorees include Translation CEO Steve Stoute and Horizon CEO Bill Koeningsberg. Our entry system will give you an opportunity to nominate an executive and briefly make the case.
Many of you have done this before, so you know the drill. But we also want to uncover new potential honorees, so please do not shy away if you've never thrown your hat in the ring before.
To help guide you in the process, we've gathered answers to the most frequently asked questions, more details and the entry site itself, all right here.