Ad Age Introduces Behind the Work Series at Brand Summit

Campaigns From AT&T, Adidas, Geico Added to Agenda

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Five groundbreaking ad campaigns will be presented by the leaders who created them at this year's Ad Age Brand Summit in Los Angeles on Nov. 3 and 4.

Curated by the editors of Creativity, Ad Age's sibling publication, the series will showcase how creative insights can change perceptions and boost businesses. Agency and brand leaders will discuss the insights that led to the campaigns and their creative process. The campaigns that will be featured include:

AT&T, BBDO: "It Can Wait"
This shocking campaign stopped viewers in their tracks, illustrating the dangers of using your mobile device while driving. The online film earned millions of views and has set a new bar for safety advocacy ads.

Geico, The Martin Agency: "Unskippable"
Prerolls may be the cockroach of the advertising world, but Geico and The Martin Agency changed all that with their Cannes Lions Film Grand Prix-winning campaign "Unskippable." The effort turned the typically unwatchable ads into something you literally couldn't take our eyes off.

John Lewis, Adam & Eve, DDB: "Monty's Christmas"
Each year, this agency and client team create holiday tales that viewers around the world can't wait to see. In 2014, it was "Monty's Christmas," the sweet story of a boy and his penguin. This year? Well perhaps, they'll give us a hint of what's to come.

Ad Council, R/GA: "Love Has No Labels"
A simple out-of-home display set up in New York City showed affectionate, loving pairs in the form of skeletons. When those couples emerged from behind the screen as same-sex or bearing different ethnicities and more, they revealed the simple, touching truth that "love has no labels." The campaign has earned more than 53 million views on YouTube alone.

Adidas Originals, Johannes Leonardo: "Audience of One"
To celebrate the 45th anniversary of its classic three-striped Superstar shoe in 2015, Adidas Originals and Johannes Leonardo set out to redefine the notion of "superstardom." The campaign helped the line see a nearly 30% jump in sales in the first quarter of 2015.

Register for the Ad Age Brand Summit here:

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