Ad Age and sibling publication Modern Healthcare named the winners of the first Healthcare Marketing IMPACT Awards last week, recognizing health care's best advertising, marketing, promotion and communication campaigns on and across all media platforms.
Among the winners: SPM Marketing & Communications was named Agency of the Year in the provider campaign category, while 2e Creative took home Agency of the Year in the supplier campaign category. LevLane of Philadelphia and Kennedy Health System/Kennedy Health Alliance, Sewell, N.J., won for best integrated campaign in the providers category. Campbell Mithun, Minneapolis, and Wellmark Blue Cross and Blue Shield, Des Moines, Iowa, were honored in the insurer category. And Weber Shandwick, Los Angeles, Initiative, New York, and their client, Covered California, won the top integrated campaign prize in the advocacy category.
Modern Healthcare and Advertising Age partnered this year to create the Healthcare Marketing IMPACT Awards. The awards honor campaigns that advance provider, insurer, supplier and advocacy group efforts to deliver high-quality, affordable and accessible healthcare; promote the health of individual patients, groups and communities; and help organizations thrive and grow in today's rapidly changing healthcare environment.
In August, Quint Studer, founder of the Studer Group, was named as the winner of the first Healthcare Marketing Visionary IMPACT Award. This special award will be given each year to an outstanding individual who has ethically advanced public understanding of healthcare issues and made a lasting contribution to the industry. The winner must consistently demonstrate an ability to communicate complex healthcare information in a manner that is compelling, reliable and responsible.
You can find a full rundown of winners here.