Ad Age Opens Registration for 2012 Small Agency Awards

Deadline Is April 20

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Registration for Advertising Age's 2012 Small Agency Awards is open. Now in its fourth year, the Small Agency Awards recognize the power of small. Nimble, creative, independently minded, small is beautiful. More and more marketers recognize that , and Ad Age does, too. (Register here.)

For the third year in a row, we will also be holding a Small Agency Conference and Awards Show. This year's proceedings will be held July 25-26 in Minneapolis. We're still planning the conference, but as details become available, we'll be posting them here.

Previous years' winner can be found at the following links: 2011, 2010, 2009.

We wanted to make this honor accessible, with entry fees ranging from $150 to $250. Registration deadline is April 20, 2012.

Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here's the FAQ.)

As we did last year, we'll award gold and silver in the following categories: Agency of the Year -- Overall; Campaign of the Year -- Overall; Agency of the Year in the three size categories; and Best Agency Culture. We'll also tap five regional winners (Southeast, Southwest, Midwest, West and Northeast) and an international winner.

Entry is open to agencies in three size categories:

  • 1-10 people
  • 11-75 people
  • 76- 150 people
Entry is open to U.S. and international agencies who fit the above size requirements. Entrants must be majority-independent owned, or in other words, at minimum, 51% privately-held. Agencies who are not eligible are those who are either majority or fully-backed by a holding company (by this we mean firms like WPP, Omnicom Group, Publicis Groupe , Interpublic Group of Cos., Havas, Aegis or MDC Partners).

Complete rules and regulations.

Again, entry deadline is April 20, 2012. For complete details and to register, go here.

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