Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from Netflix." Netflix is set to lose access to new Disney and Pixar films as the Mouse House moves ahead with its own Netflix-like services. That includes an ESPN streaming service; Ad Age's Anthony Crupi takes a closer look at the sports service to launch next year. The Walt Disney Co.'s CEO Bob Iger says the future will be all about direct relationships between content makers and consumers. But in some ways, "Disney is late to this party," The New York Times says.
Google is about to blast out emails to about 1,000 online publishers warning them that they are running "highly annoying, misleading or harmful" ads, as Ad Age's George Slefo reports. Who will get emails? Publishers like Forbes and the Los Angeles Times. But also Betty Crocker.
Aggressive brain hacking
Roger McNamee, an early investor in Facebook and Google, made a lot of money but also feels bad for helping "create a monster." Writing in USA Today, he compares internet use to gambling, nicotine, alcohol or heroin: "The fault lies with advertising business models that drive companies to maximize attention at all costs, leading to ever more aggressive brain hacking."
When people click on a mobile ad and then backtrack within two seconds, that's an accidental click, and Facebook is going to stop charging advertisers in its Facebook Audience Network when that happens. "Fat thumbs and accidental clicks are a problem as old as mobile," as Ad Age's Garett Sloane writes, and this is one attempt to tackle that. More Facebook news: Business Insider reports that Facebook has axed its Lifestage app, a social network for high schoolers it launched last year.
Super cheesy: Cheetos is opening a fine-dining pop-up restaurant in New York, Business Insider says. It's called "The Spotted Cheetah." More good news for snack afficionados: Though Kellogg is closing its cereal café in Times Square, it will reopen in a larger space downtown.
Not ditching digital: While Procter & Gamble cuts back on digital, L'Oreal is spending more because "it's working for us," Nick Buckley, the company's digital chief in the U.K. and Ireland, tells Digiday.
Hate speech: To prove a point, a German-Israeli artist stenciled shocking hate speech graffiti outside Twitter's office in Hamburg, The Guardian reports.
RIP Glen Campbell: Watch the country star's best commercials, compiled by Ad Age's Will Jarvis. You might catch yourself singing some ridiculous jingles later, though: "Chevy's got to put you in the groove / Chevy's got the big ones on the move."
Campaign of the day: Marathon running, meet binge-watching. Runners in Italy jogged 26 miles while watching "Game of Thrones" as it played on a screen riding in front of them in a campaign staged by Sky, as recounted by Creativity Online's Alexandra Jardine.
Quote of the day: The man behind R/GA's hilarious Twitter account says people sometimes mistake the agency for the Republican Governors Association, which has a similar handle. "Sometimes the worst people in those situations are well meaning liberals, who out of the gate are cursing us out and they're like, 'Fuck you, motherfucker,'" he tells Ad Age's Lindsay Stein. "If it's really egregious, I'll reply and say, 'Hey, by the way, think you have the wrong R/GA,' and they'll very politely be like, "So sorry."