NEW YORK (AdAge.com) -- Kirshenbaum Bond Senecal & Partners has hired former Razorfish top creative Marc Lucas as its new chief creative officer, while the shop's co-founder, Richard Kirshenbaum, will step away from day-to-day creative responsibilities.
It's the first time in the New York-based agency's 22-year history, which is owned by MDC Partners, that anyone other than Mr. Kirshenbaum will serve as chief creative. Mr. Kirshenbaum will retain his title of co-chairman.
The appointment of a digital creative to lead the agency comes as the shop is attempting a reinvention. Its new CEO, Lori Senecal, came in a few months ago, and the agency spent about two months searching for its new top creative, with an eye towards finding someone with "top credentials in the tech world and beyond," said Ms. Senecal in a statement. "Both Richard and I strongly believe Marc is the ideal person to advance our mission."
Mr. Lucas' new post puts him in charge of integrated creative work for all the various units under KBS&P, which include Media Kitchen, Dotglu and Lime PR and Promotions. Key clients for the group include Capital One, BMW, Weight Watchers, Delta and Vanguard.
Isidoro "Izzy" DeBellis remains an executive creative director at the agency, reporting to Mr. Lucas.
Most recently, Mr. Lucas served as executive creative director of Razorfish, New York. He began there as a freelancer and quickly moved up, helping to pull in new agency relationships with Mercedes Benz and Unilever's Axe brand. Before Razorfish, where he spent just shy of two years at the shop, he worked at SS&K and TBWA/Chiat/Day, and spent time in Asia at agencies such as D'Arcy, Hong Kong, and Ogilvy in the Philippines.
Mr. Lucas said the move to KBS&P gives him a chance to knit together many of his past experiences working in agencies. "In an ad agency every problem is solved with a 30 second TV commercial, and at a digital agency every problem is solved with a banner ad," he said. "I wanted to be in an agency that can deliver across channels ... that's what's really got me jazzed about this opportunity."
Mr. Lucas represents one of a slew of top executives that have departed Razorfish since Microsoft sold the agency to Publicis Groupe in a $530 million deal, but said his leaving the company wasn't related to the changes at Razorfish. "My motivation to move has got nothing to do with Publicis," Mr. Lucas said.