Leslie Winthrop, president of AAR Partners,
Making the cut
An agency can be immediately disqualified if it answers "no" to two of the four questions: Is an agency willing to open an office near Subaru's headquarters, and is it willing to have representatives in regional markets to work with the carmaker's dealer ad groups?
Subaru is expected early this week to review AAR's proposed request for proposals, which could be sent to as many as eight shops.
The review could be concluded by Labor Day, although Oct. 1 is the "drop-dead date," Ms. Winthrop said.