Adam Kerj of 360i Joins JWT New York as Chief Creative Officer

Fills the Role Left Vacant By Matt MacDonald Nearly a Year Ago

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Adam Kerj
Adam Kerj

JWT has named Adam Kerj chief creative officer of its New York office, effective early next year. Mr. Kerj had been chief creative officer at Dentsu's 360i, a post that Ad Age reported earlier was being taken over by M&C Saatchi's Pierre Lipton.

Mr. Kerj was previously founding partner and executive creative director at Saatchi Sweden and, before that, founding partner and executive creative director at TBWA Sweden.

Matt MacDonald had been chief creative officer at JWT New York until November 2013, when he joined BBDO to lead creative duties on the AT&T account.

Mr. Kerj's appointment to the vacant role is worldwide chief creative officer Matt Eastwood's biggest hire since joining the agency from DDB New York earlier this year, and the latest creative leadership shift at JWT this year. North American Chief Creative Officer Jeff Benjamin left in August, saying he planned to start his own creative venture. Mr. Eastwood, for his part, filled a role left that had been vacant at JWT since 2009.

"Adam is the ultimate modern communicator," Mr. Eastwood said in a statement. "He has achieved sweeping success as a digital pioneer, but has a background rooted in traditional advertising."

Mr. Kerj will be creative lead on the New York office's accounts, including including Macy's, Johnson & Johnson, Puma, Vonage and Royal Caribbean. He will report to Mr. Eastwood.

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