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Signs Amsterdam-Based Search Consultant

Published on .

NEW YORK (AdAge.com) -- De Positionergins Grope, Amsterdam, was signed as a search consultant to help German sports goods marketer Adidas draw up a shortlist of international networks.

Adidas is considering hiring a network to work with its lead creative agency, Leagas Delaney, London, and Amsterdam shop 180 on its estimated $100 million global account.

Neil Simpson, Adidas head of global brand concepts and advertising, is overseeing the search.

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