ADOBE SELECTS GOODBY SILVERSTEIN

To Be Lead Creative Agency on $20 Million Account

By Published on .

SAN FRANCISCO (AdAge.com) -- Adobe Systems today confirmed it tapped Omnicom Group's Goodby, Silverstein & Partners, San Francisco, for a global brand campaign for its estimated $20 million account.

Goodby is charged with creating a brand framework that will position Adobe, marketer of popular desktop publishing software, as a leading network publishing provider. The campaign will target creative professionals, business professionals and technologists.

Interpublic Group of Cos.' Deutsch, Los Angeles, was the other finalist.

Four-year

Related Stories:
TWO FINALISTS LEFT IN ADOBE REVIEW

ADOBE TO MEET WITH AGENCIES FOR REVIEW

ADOBE PUTS U.S. ACCOUNT INTO REVIEW

incumbent WPP Group's Y&R Advertising, San Francisco, dropped out of the review, as did Havas Advertising's Black Rocket, San Francisco. Select Resources International, West Hollywood, Calif., is the consultant.

Adobe, with its Photoshop, Illustrator and Acrobat products, sought an umbrella strategy to further its reputation as a network publishing provider.

Adobe plans to continue working with Y&R, Geneva, for pan-European advertising, and Dentsu, Tokyo, for the Asia-Pacific region.

Goodby, however, is expected to adopt a role it currently plays with another tech account, Hewlett-Packard, by serving as the lead creative agency.

Most Popular