FOUR ADVANCE IN CALIF. LOTTERY REVIEW

Finalists Mirror Contenders From First Search

By Published on .

SAN FRANCISCO (AdAge.com) -- The California Lottery has named four finalists in the review for its five-year, $125 million advertising contract.

Those left contending for the account are Omnicom Group agencies DDB Worldwide, Los Angeles, and TBWA/Chiat/Day, Playa del Rey, Calif.; Grey Global Group's Grey Worldwide, Los Angeles, the incumbent; and Interpublic Group of Cos.' Foote, Cone & Belding Worldwide, San Francisco.

The lottery said

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in a statement eight agencies made proposals. A finalists conference will be held June 12 with a new "apparent" winner, as the lottery termed it, to be announced July 31. The decision does not become final until approved by the Lottery Commission.

Second review
The review is the second for the lottery.

In January, DDB was named the apparent winner. Grey, which placed second, protested the decision. The lottery then decided to put the entire contract up for review a second time, extending the business from its original four-year, $100 million contract.

This finalist group is the same as in the first review, with the exception of Butler, Shine & Stern, Sausalito, Calif., with media partner with Ageis Group' Carat, which placed third then but did not advance this time around.

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