Cramer-Krasselt Gets Anne Bologna to Run New York Operations

Former Toy CEO Was Lured by Chicago-Based Shop's Indie Culture

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NEW YORK (AdAge.com) -- Indie agency Cramer-Krasselt has hired Anne Bologna, the former founding partner and CEO of Toy, New York, to helm its New York operation. The move comes three months after the surprise shuttering of Toy, a shop that collected numerous ad-industry fans in its four-year run.

Anne Bologna
Anne Bologna
Ms. Bologna, 53, will serve as exec VP-general manager of Chicago-based agency's New York office, reporting to President-CEO Peter Krivkovich. She begins on June 1, replacing Cramer-Krasselt's general manager for the past four years, Jeff Johnson, who is relocating to the West Coast and plans to pursue a career outside of advertising. He's participated in a lengthy search for his replacement and will stay on for a period to assist with the transition.

The move to Cramer-Krasselt means Ms. Bologna will get the support of a mid-size agency, but will still have some of the flexibility of an independent shop -- a factor important to her in her search for her next role.

"For me, it's an agency that has its priorities straight," she told Ad Age. "They are incredibly well-poised for the future because they are integrated, and own themselves. And everything starts with independence because that's what creativity is about."

Prior to opening Toy, Ms. Bologna served as president of Fallon, New York (where she met her Toy partners Ari Merkin and David Dabill), and earlier spent a decade at Fallon in Minneapolis, leading the strategic planning department and doing work for clients such as Starbucks, Citibank and BMW. She's been a guest lecturer at the Harvard Business School and in 2008 was named one of Ad Age's Women to Watch.

Cramer-Krasselt had another big hire earlier this month with the appointment of Kevin Flatt as executive creative director of its flagship Chicago office.

The agency has weathered the downturn well, avoiding major account losses and adding a few new ones such as Zicam, Edward Jones and Crocs, though it did part with media chores on two of its most significant creative clients in recent months: Corona marketer Crown Imports and Porsche, which the agency still handles but is currently in review.

It'll be interesting to see if Ms. Bologna can help put the Big Apple operations of Cramer-Krasselt on the industry's radar; the office, which opened in 2004 and has handled clients such as Benjamin Moore and Burlington Coat Factory, has been a bit of a stepchild to the Windy City headquarters.

In March, Ms. Bologna's creative partner at Toy, Mr. Merkin, was recruited by Crispin Porter & Bogusky as executive creative director in a bid to reinvigorate the agency's Miami office.

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