NEW YORK (AdAge.com) -- Lucasfilm, the entertainment production company behind the "Star Wars" franchise, has picked a shop with a fitting name, Big Spaceship, as its new digital agency of record.
The New York-based independent agency beat out a handful of undisclosed digital shops pitching the business, according to people familiar with the matter. It will handle websites, social media and mobile for Lucas Online, which also includes work for film franchises such as "Star Wars."
Lucasfilm confirmed the relationship, though declined to elaborate. Kantar Media does not have ad spending data for the movie production company. Big Spaceship also declined comment for this story.
Over the last 10 years, Big Spaceship grew up largely handling digital production work, building websites for traditional ad agencies on a contract basis. These days the agency, which is run by CEO-founder Michael Lebowitz, says it only works with clients directly, with no agency middlemen.
The agency also counts General Electric, Wrigley, Microsoft and Google as clients.
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