Leo Burnett Gets Sealy Account

Bedding Marketer Also Possibly Moves Pieces of Global Business

By Published on .

CHICAGO (AdAge.com) -- Sealy Corp., one of the largest bedding manufacturers in the world, is quietly shifting its U.S. advertising account -- and possibly pieces of its global business -- to Publicis Groupe's Leo Burnett.

A spokesperson for Cramer-Krasselt, Chicago, where the account had been since 2007, confirmed the loss but declined to comment further. A spokesperson at Leo Burnett referred calls to the client. Calls to Sealy were not returned.

According to Kantar data, Sealy has cut its spending in recent years: It spent about $10.8 million on advertising in 2008, about $831,000 in measured media in 2009, and $334,000 through June 30 this year.

Sealy, which sells its products through more than 7,000 retail outlets in the U.S. alone, in September 2009 named Jodi Allen senior VP-CMO. She previously had spent 14 years at Whirlpool.

Leo Burnett and Razorfish in September won creative for Travelocity. Other 2010 wins include United Technologies Corp. and Invesco.

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