Deutsch Names Bert Moore Chief Strategy Officer

Will Head Strategy and Planning on Global Accounts, New-Business Efforts for Interpublic Agency's U.S. Shops

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NEW YORK (AdAge.com) -- After a lengthy search, Deutsch, New York, has named Bert Moore partner and chief strategy officer. Mr. Moore jumps into the position after most recently serving as the worldwide CSO for Lowe & Partners, the global network Deutsch aligned itself with last year.

Bert Moore
Bert Moore
Mr. Moore, who is relocating to New York from London, fills a role left vacant by Mick McCabe, who defected to MDC Partners' Kirshenbaum Bond Senecal & Partners in January. Mr. Moore's move to Deutsch sprouted from contributing to the agency's win of Microsoft's cloud creative work this summer. Lowe is not searching for a replacement for his global strategy role.

"The next phase of Lowe's development is going to be driven out of the twin engines of New York and London," Mr. Moore told Ad Age. "I wanted to stop roaming around the world and get center stage in one of these major operating engines."

Mr. Moore -- who prior to Lowe earned a wealth of public relations experience at Weber Shandwick, Cohn & Wolfe and Burson Marsteller -- will officially start in the new post in early 2011 and will be responsible for strategy and planning efforts on some global accounts as well as new-business efforts for the Interpublic Group of Cos. agency's U.S. operations.

He'll report to Deutsch, New York, CEO Val DiFebo, with a dotted line to Linda Sawyer, North American CEO of Deutsch Inc. "North America is a critical engine for global business opportunities," Ms. Sawyer said in a statement. "Bert's world-class experience and business acumen will be a real asset as we continue to take it to the next level."

Those new business opportunities Ms. Sawyer refers to are critical right now for the shop. While it scored a nice win with Microsoft recently, earlier in the year Deutsch in quick succession lost accounts like Tylenol, Ikea and Zicam. It did manage to win back one account it parted with in the wake of the merger with Lowe, however, with Lunesta.

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