NEW YORK (AdAge.com) -- Two Philadelphia-based creative shops, Red Tettemer and Stick & Move, are joining forces. Under the deal, 54-person Red Tettemer will acquire Stick and Move's clients and eight of its staffers, and the combined entity will be known as Red Tettemer & Partners.
Financial terms of the deal were not disclosed. The deal yields no client conflicts but will spur two redundancies of Stick & Move staffers.
"Every once in a while we've fantasized about this, but it became real about a month and a half ago," said Steve Red, president and chief creative officer of Red Tettemer, who met the Stick & Move gang when they set up in Philly about five years ago. "We both have the same goals -- to make our mark on the advertising world -- and we think we can do it faster together. A lot of agencies are soul searching and trying to find their way, and we thought it was remarkable that we had similar vision and want to kick large, national-scale ass."
Stick & Move -- which was last year named runner-up in Northeast Agency of the Year category as part of of Ad Age's inaugural Small Agency Awards -- was founded by a duo of Crispin Porter & Bogusky alums, Steve O' Connell and Jared Scott. Mr. O' Connell said being absorbed by its bigger neighbor comes at a time when Stick & Move was struggling to grow. "We hit a bit of the downslope during the recession, and hung in there. But there is a lot of plateauing going on; it's hard now in the industry [for many agencies] to grow."
As part of the acquisition, Messrs. O' Connell and Scott will both join Red Tettemer as partners. Mr. O' Connell, who has netted awards including Cannes Lions and One Show Pencils, will become executive creative director reporting to Mr. Red, while Mr. Scott will become senior VP of accounts.
Current clients for Stick & Move that will join Red Tettemer's roster include: Dial for Men; Leatherman; Coca-Cola Brands; and Yakima. It previously worked on VitaminWater, for which it created a popular viral video featuring NBA star Dwight Howard practicing for a slam-dunk contest that grabbed more than 5 million views. Red Tettemer works for brands such as Fox Networks, Pennsylvania Tourism, Le Meridien Hotel, Ska Brewing Co., Tub Gin and the International Spy Museum.
One priority in the near-term is to participate in more agency reviews, as part of a broader goal for Red Tettemer & Partners to go from a regional player to a nationally recognized agency, the executives said.