Aegis Keeps Pernod Ricard's $200M Global Media Account

Defends Against Publicis' Optimedia, WPP's MindShare

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NEW YORK (AdAge.com) -- Aegis Media has successfully defended Pernod Ricard's estimated $200 million global media account following a review. Publicis Groupe's Optimedia and WPP Group's MindShare also pitched the account, according to executives familiar with the matter.
Pernod Ricard distributes brands such as Stolichnaya vodka, Kahlua, Chivas Regal and Seagram's Gin.
Pernod Ricard distributes brands such as Stolichnaya vodka, Kahlua, Chivas Regal and Seagram's Gin.

The Paris-based alcohol manufacturer started a global media review this summer, less than two years after Aegis' Carat won the account in the U.S. Additional reports out of Europe suggested the marketer may have been looking to cut media costs.

Carat's U.S. portion
Carat will continue to handle the U.S. portion of the account, which is worth an estimated $66 million, according to TNS Media Intelligence. Outside of the U.S., Aegis Media will handle the account in seven major European markets (the U.K., France, Germany, Italy, Ireland, Belgium and Scandinavia) in addition to China, the Philippines and Canada.

Sarah Fay, CEO of Carat and Isobar U.S., in a statement said Carat's new agency model, which combines Carat USA and Carat Fusion, was instrumental in the agency's defense of the account.

"This win reflects yet another vote of confidence in our integrated structure and vision. The spirits sector requires media innovation, and we will continue to draw on all of our areas of specialization to create impact and increased brand equity for Pernod Ricard," she said.

Headquarted in Paris, Pernod Ricard distributes such brands as Stolichnaya vodka, Kahlua, Chivas Regal and Seagram's Gin. It has been an Aegis Media client for about 30 years.