AEGON DIRECT PUTS DIRECT MARKETING BIZ IN PLAY

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CHICAGO (AdAge.com) -- Aegon Direct Marketing Services, formerly J.C. Penney Direct Marketing Services, is conducting a review for its direct marketing assignment.

Participants include incumbent Omnicom Group-owned DDB Worldwide's Beyond DDB, Chicago, and two other undisclosed shops, confirmed a DDB spokeswoman.

The U.S. division of the Dutch insurance company Aegon purchased the insurance arm of J.C. Penney in June.

Beyond DDB is presenting to the client on Nov. 14, the spokeswoman said. Aegon could not be reached for comment.

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