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AEROBED CLOSE TO NAMING AGENCY

New York, Chicago Shops Chase Brand Identity Project

By Published on .

NEW YORK (AdAge.com) -- Aero Products International, maker of popular inflatable mattresses known as AeroBeds and other inflatable items, is in the midst of selecting an agency for a branding and identity project, according to executives familiar with the situation.

A handful of shops, some in New York and others in Chicago, have presented credentials to the marketer. New York agencies include independents Kirshenbaum Bond & Partners and McCaffery Ratner Gottlieb & Lane, and G2, the brand development and design agency owned by Grey Global Group.

Decision expected soon
A final decision is expected by the end of the week, according to those familiar with the review.

Aero Products, based in Wauconda, Ill., spent $8 million in measured media in 2002, according to TNS Media Intelligence/CMR, and $3.7 million from January to June of this year.

Calls to Elliot Rossen, head of marketing at AeroBed, were not returned at press time.

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