A handful of shops, some in New York and others in Chicago, have presented credentials to the marketer. New York agencies include independents Kirshenbaum Bond & Partners and McCaffery Ratner Gottlieb & Lane, and G2, the brand development and design agency owned by Grey Global Group.
Decision expected soon
A final decision is expected by the end of the week, according to those familiar with the review.
Aero Products, based in Wauconda, Ill., spent $8 million in measured media in 2002, according to TNS Media Intelligence/CMR, and $3.7 million from January to June of this year.
Calls to Elliot Rossen, head of marketing at AeroBed, were not returned at press time.