Two Unnamed Agencies Vie for $10 Million Account

By Published on .

NEW YORK ( -- Mexican airline Aeromexico said it has narrowed its search for an advertising agency for its less than $10 million account to two finalists.

According to executives close to the review, Maxxcom's Crispin Porter & Bogusky, Miami is one of the finalists in contention for the business.

Review started in September
Aeromexico's Houston-based

Related Storiy:
Parts With Longtime Incumbent CMG Communications
marketing manager, Juan Garcia, confirmed he is meeting with two finalists this week and expects to make a decision by mid-February. Mr. Garcia would not confirm who the finalists are, but said: "We started [the review process] in October, and we are planning to be done by mid-February. We will have mainly a print campaign."

Mr. Garcia said the review only included small- to mid-size agencies.

Y&R was incumbent
The incumbent, WPP Group's Y&R Advertising, Miami, did not participate in the review. Y&R had had the account for four year.

The airline hired DDB Worldwide in December to execute a Mexico-only campaign, but didn't consider the Omnicom Group firm for the U.S. business, possibly because of the small size of the account.

Aeromexico spent $8.55 million on measured media in 2001, according to Taylor Nelson Sofres' CMR, and $6.5 million from January to October 2002.

Aeromexico is the national airline of Mexico and flies to 16 U.S. cities. The company's U.S. operations are based in Houston.

The marketer recently moved its estimated $30 million domestic account to Omnicom's Gibert DDB, Mexico City, after a pitch that included incumbent Young & Rubicam, Mexico City.

Most Popular