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TWO AGENCIES ADDED TO $300 MILLION MASTERFOODS REVIEW

Carat, PHD Seek Media Planning, Buying Account

Published on .

NEW YORK (AdAge.com) -- Two new contestants are pursuing the $300 million Masterfoods USA media planning and buying account, executives close to the review said.

Aegis Group's Carat, New York, and Omnicom

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Group's PHD, rather than its OMD unit, are competing along with Masterfoods roster shops MediaCom, New York, a unit of Grey Global Group; WPP Group's Mediaedge:cia; and Publicis Groupe's Starcom MediaVest Group.

The agencies declined comment.

Masterfoods, based in Hackettstown, N.J., did not return calls.

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